TikTok has pretty much everything—but in its heart, it’s a place where people go to dance. So when we decided to do Allstate’s first ever branded TikTok campaign, we decided to give the people what they want.

#saveit4theendzone

Tiffany Haddish is an actress and comedian who actually uses Groupon. She talked about it so much we eventually decided she should just be the spokesperson. 

In January of 2014, BMW launched their much anticipated BMW i—a new initiative that refocused the company on sustainable mobility. "Hello Future" aired during the 2014 Olympic Opening Ceremonies and kicked off this new era for one of the most iconic car brands in the world.

It was the first time BMW commercially showcased the All-New Hybrid BMW i8. 

In the week leading up to the Olympics we teased the spot with content that took over BMW's social channels and drove interest in what was to come. Usually I’m not a fan of ad “teasers,” but car nuts loved it.

The voice in "Hello Future" is Arthur C. Clarke, the author of 2001: A Space Odyssey. He was recorded in 1964 at the World's Fair in New York City by the BBC. You can check out the original recording below—the good part starts around 3:45. 

Allstate was looking to recruit innovative talent. But as a 91-year-old Insurance company, most people thought of them as ancient and slow.

So, to change the perception of who they were and share the vision of where Allstate could go in the next 90 years we used Unreal Engine to create a campaign that visualized the future of protection.

Unreal Engine is the world's most open, real-time 3D creation tool for photoreal visuals and immersive experiences. Predominantly a gaming technology, we repurposed Unreal to create a distinctive look, multiple worlds and utilize meta human development. In total we created 23 potential ventures.

The ventures helped candidates imagine for themselves how they could directly impact the next century of innovation.

We created hundreds of original pieces of content that targeted job seekers in Q3 and Q4. In the end, senior applications were up 456% in Q4.

Rihanna had just signed with Puma and this was the second campaign of the collaboration. It’s one of the more insane projects I've ever worked on, but it’s also one where everything just lined up.

People paid 2¢ per word to write their feelings, opinions, suggestions or whatever they wanted about the parks online. The words they submitted were then instantly used to create an image of a national park which was sharable on all social networks. Then, OOH posters were created using actual submissions from users.

Each poster was created from approximately 10,000 user-submitted words collected on the program's website. Two different metallic inks were chosen. The first replicates the color from an 1872 Indian Head Penny, the same year as the designation of the first National Park, Yellow Stone. The second metallic ink replicated the color of a traditional 2010 penny.

While at KBS+ in New York I ran the agencies Ad Council accounts for both adoption and financial literacy.

There were high expectations and low budgets. It was a lot of fun and some of the most rewarding ad experiences I have ever had.

In 2011 The BMW ActiveE was a huge car for BMW. Because, even though they only made 700 of them, it was BMW's first step into the electric vehicle category and they wanted to make an impression.

I was one of the Creative Directors responsible for bringing the ActiveE to life. In addition to creating and writing the four part documentary that launched the car, I worked on and lead several other parts of this digitally and socially driven campaign.

It was more than a car launch, in many ways it was a social experiment that informed the future of BMW electric mobility.

This case study covers much of the work that took place over two years.

This was a project I had going while I lived in New York from 2010-2015. It geo-located photos of the Empire State Building around City. 200+ photos show it from 200+ perspectives.

Click here or any of the images to check it out.

When BMW was breaking into the electric vehicle category, they needed more than just an ad. They needed something to help give them credibility with drivers.

I helped create, write and launch BMW Documentaries. 

Released in 2011, the the four part documentary focused on the future of electric mobility. It featured thought leaders from around the country—people like Marissa Mayer (then at Google), Chris Anderson (from Wired) and Buzz Aldrin (who was clearly on another planet).

Groupon is all about great deals and supporting local businesses. So I suggested we sell their Super Bowl ad buy for 98% off to a small business and let them advertise on the worlds largest stage?

As you can see here, we did not do that. Hey, some things are just out of your hands. ¯\_(ツ)_/¯

It did turn out to be the 6th most viewed Super Bowl spot on YouTube that year with 21.5 million views.

BMW was going to be in the Superbowl for the first time in 10 years. I suggested they spend a ton of money on a David Bowie song.

They did.

Have you ever noticed how babies are like little drunk people? 

No?

Well, here's a something I created to get you caught up on that.

http://drunkenbabies.com/

As a promotion for a Houston Texans sponsorship we created actual footballs made out of genuine BMW leather. To get them made we partnered with Wilson and had the balls made to the same specifications as actual NFL footballs.

These were fun to write and fun to see around a city that loves baseball.

In 2015 Miller/Coors was going all-in on apple flavored beers. Hard cider was popular and they were riding the wave.

This started as a standard insertion in Sports Illustrated's 2016 Swimsuit Issue, but we moved some money over from the broadcast budget and turned it into Miller/Coors most successful social campaigns ever.

We collaborated with Instagram, Snapchat and Vine (RIP) influencer Amanda Cerny to model in a 19th century bathing suit. Then, because our target was a bunch of thirsty millennials, we had her perform a 19th Century Strip tease.