Are you there Advertising?
Its me, Will.

I never know what to write here. Or if I should write it in the 3rd person.

I’m a creative writer, leader, and maker with 20 years of experience. I love advertising
and solving challenges with brands. I also like that the industry is changing.
Change is good.

I’ve spent a long time in agencies, but I’ve also spent years on the inside of brands,
and two years at a venture-backed startup that might have been the most rewarding
work of my life and almost killed me.

Through all of it, I’ve learned how to blend startup ingenuity with deep creative expertise and operational know-how. I understand how to partner with clients, founders, stakeholders, and marketing leaders to solve creative challenges.

I love figuring out the puzzle and the craft that goes into creating work that solves a business problem, communicates a message, or simply makes people feel something. Most of all, I love the day-to-day challenge of bringing brands to life in ways people can see, experience, and interact with.