Groupon Super Bowl

Groupon was ready to go big on its first-ever Super Bowl spot. As Group Creative Director I pushed an idea that would reinforce what the brand actually stood for: getting more for less. My idea was to sell the $5.2M media buy at a 97% discount

But the client fell in love with another idea… which went on to earn 21.5M+ views and become the #6 most-viewed YouTube ad of 2018.