BMW i Launch
In January of 2014, BMW launched their much anticipated BMW i—a new initiative that refocused the company on sustainable mobility. "Hello Future" aired during the 2014 Olympic Opening Ceremonies and kicked off this new era for one of the most iconic car brands in the world.
It was the first time BMW commercially showcased the All-New Hybrid BMW i8.
50 Years In The Making
The voice in "Hello Future" is Arthur C. Clarke, the author of 2001: A Space Odyssey. He was recorded in 1964 at the World's Fair in New York City by the BBC. You can check out the original recording below—the good part starts around 3:45.