This started out as a three page print insertion in Sports Illustrated's 2016 Swimsuit Issue. But, after we reallocated money from the broadcast budget it became one of Miller/Coors most successful social campaigns ever.

To do this, we hired Vine, Snapchat and Internet darling, Amanda Cerny to model in a 19th century bathing suit. Then, because the Internet (and our target audience) is a bunch of horny millenials, we had her perform a 19th Century Strip tease.

The infographic represents the first month of activity with literally zero dollars in incremental media. This is all organic.