HELLO

I’ll start with today and work backwards.

I’m a creative writer, leader, and maker with 20 years of experience—available for independent creative work in a variety of capacities.

Most recently, I was Executive Creative Director and Head of Creative Operations at Meaningful Gigs, a mission-oriented startup that connected a global network of creatives to top U.S. brands. I oversaw a community of 200+ creatives and leveraged AI tools to solve challenges for companies including Google, Amazon, Kenvue, GitLab, Indeed, Justworks, Snapchat, and Logitech.

Before that, I was a founding member of Allstate’s first in-house agency. Over three years I grew and led teams, worked closely with marketing partners to deliver effective campaigns, and kept the brand’s creative voice, tone experience consistent across channels.

To begin my career, I spent 14 years at agencies in Chicago and New York creating work for some of the world’s most recognizable brands—BMW, Puma, Rolex, MillerCoors, Porsche, and Nintendo. From Super Bowl spots to social activations to interactive experiences, I was part of building campaigns that were smart, modern, and culturally relevant.

Through all of this, I’ve learned how to blend startup ingenuity with deep creative expertise and operational know-how. I understand how to partner with founders, stakeholders, and marketing leaders to solve creative challenges.

I love figuring out the puzzle and enjoy the craft that goes into creating work that solves a business problem, communicates a message, or simply makes people feel something. I love the day-to-day challenge of bringing brands to life in ways people can see, experience, and interact with.

CONTACT

wsbright@gmail.com

707.291.1876

LinkedIn

CURRENTLY

(Currently) Freelance Creative

FULL TIME

(2022-2024) Executive Creative Director, Meaningful Gigs

(2019-2022) Group Creative Director, Allstate

(2016-2018) Group Creative Director, O'Keefe, Reinhard and Paul

(2015-2016) Head Creative Director at Mekanism, Chicago.  

(2014-2015) Creative Director, J. Walter Thompson, New York

(2010-2014) Creative Director, kirshenbaum, bond senecal + partners, New York

(2008-2010) Copywriter, Y&R, Chicago

(2006-2008) Junior Copywriter, Jones, Chicago

(2006) Junior Copywriter, ESW Partners, Chicago

FREELANCE

Saatchi & Saatchi, New York Taxi, New York
Hudson Rouge/Team Detroit, New York Cramer Krasselt, New York & Chicago DDB, Chicago Leo Burnett, Chicago
Hub Strategy, San Francisco
PointsBet USA

SCHOOL

Chicago Portfolio School

University of California, San Diego

AWARDS

One Show: Bronze

One Show Entertainment: Merit

One Show Design: Bronze

One Show: Automotive Public Choice

London International Awards: Silver

London International Awards: Bronze

Sports Clio: Shortlist

Radio Mercury

Art Directors Club: Integrated Gold

New York International Advertising Awards

ADDYs

Communication Arts

Effie

Webby's

Type Directors Club

AND FINALLY…

I was asked to give a talk on what the advertising creative process is like. So I made this.