I helped create, write and launch BMW Documentaries. 

The four part documentary featured virtually no branding and instead focused on thought leaders from around the country. We interviewed people like Marissa Mayer (then at Google), Chris Anderson (from Wired) and Buzz Aldrin (who was clearly on another planet). 

The documentary was picked up by publications like Mashable, Forbes, The Wall Street Journal and most automotive publications. It also picked up some nice awards.

Here is the trailer and each chapter of the four-part film. Lastly there is a case study.